Case Study: Vans launches ComfyCush with Set Creative's immersive high school experience

Vans launches ComfyCush with Set Creative, earning 273 press pieces and 549M online readership

The customer Vans challenged the vendor Set Creative to design and execute a global launch event for their new ComfyCush sneaker technology. The goal was to create an immersive experience that would introduce the product to both media influencers and consumers while embodying the brand's comfortable and exciting worldview.

Set Creative designed and built "ComfyCush High School," a nostalgic high school-themed event in Brooklyn, with toolkits for global activations. The solution included interactive classrooms, a detention-themed bar, a cafeteria, and live performances. The results were extensive, with 273 press pieces, a combined online readership of 549 million, and 762,000 coverage views. The campaign was also awarded a Platinum Hermes Creative Award.

Vans