Case Study: TCS elevates London Marathon fan and runner engagement with Set Creative

TCS drives 17,993 Belief Booster messages with Set Creative

The customer TCS, a global IT services provider, faced the challenge of enhancing its brand storytelling and runner communication for its second year as the Title Sponsor of the London Marathon. They tasked the vendor Set Creative with activating this sponsorship by refreshing the approach across the Running Show and start & finish line hospitality to improve the runner experience and educate the public on TCS's technology and CSR efforts.

Set Creative implemented an interactive stand at the Running Show featuring giant mobile devices to demo the TCS London Marathon app and a wall motif made from belief boosters. They also created the TCS Run Club hospitality space at the finish line. Results included 17,993 Belief Booster messages submitted, 5,920 app demos completed, and the stand being featured as a backdrop for BBC's TV broadcast. A TCS director praised Set Creative's high standards and fresh creative thinking.

TCS