Case Study: Tata Consultancy Services (TCS) boosts marathon engagement and brand awareness with Set Creative

Tata Consultancy Services engages 2,362 visitors with Set Creative at the TCS London Marathon

Set Creative partnered with Tata Consultancy Services (TCS) to elevate its title sponsorship of the 2024 London Marathon. The challenge was to leverage this major sports sponsorship to improve brand awareness, drive client and employee engagement, enhance event experiences through technology, give back to the community, and promote a healthy lifestyle for TCS.

Set Creative executed the solution across two main areas: The Running Show Expo and the TCS Clubhouse. At the expo, they created an immersive "Imagine the Difference" experience featuring interactive Holocapsules and Digital Twin technology showcases. The race-day Clubhouse provided a hospitality and recovery space for runners and their families. Results were significant, with 2,362 visitors engaging with the holocapsule experience, 1,633 creating and sharing digital twin videos, and over $69 million in media exposure delivered for TCS.

Tata Consultancy Services (TCS)