Case Study: Spotify turns audience data into revenue with Set Creative's Branded Moments Roadshow

Spotify educates 1,000+ media buyers across 7 cities with Set Creative

The customer, Spotify, faced the challenge of launching its new 'Branded Moments' advertising product to media buyers who were unaware of the power of its interactive user experience. They tasked the vendor, Set Creative, with delivering a B2B marketing event series to position Spotify as an innovative media platform and attract more ad revenue from this key audience.

Set Creative designed and delivered The Spotify Branded Moments Roadshow, a series of events that immersed media buyers in Spotify's audience data through physical visualizations and user interactions. The solution included a data-gathering invitation, tailored presentations, and a party with interactive exhibits. The tour educated over 1,000 people across 61 agencies and was so successful it led to a second tour in new markets. The project also won a Hermes Creative Award for Set Creative.

Spotify