Case Study: Sennheiser boosts U.S. brand awareness with Set Creative

Sennheiser boosts US sales 17.5% with Set Creative pop-up

Set Creative was approached by Sennheiser, which sought to build awareness in the US market and reinforce its position as a premium audio brand. The challenge was to connect directly with audiophiles through an activation that would capture attention in a crowded landscape and allow users to experience the product.

Set Creative designed an innovative pop-up installation in New York's Oculus transportation hub. The solution featured a dynamic "Soundscape" of reflective rods and allowed bypassers to plug Sennheiser headphones into their personal devices for a real-time listening comparison. This pop-up was seen by over 75 million people and delivered a 17.5% lift in sales for Sennheiser over its five-month duration.

Sennheiser