Case Study: Reddit launches immersive IRL-to-URL activation with Set Creative

Reddit launches IRL to URL activation with Set Creative, drawing 6,500 visitors in 3 days

Reddit enlisted Set Creative to help conceive and execute its first "IRL to URL" offering for its Reddit Partner Program (RPP) for key advertising partners. The challenge was to bring Reddit's communities to life for a campaign with Samsung, highlighting the new GalaxyZ Flip4 phone in a hands-on experience that was buzz-worthy and could be leveraged for advertising content on the platform.

Set Creative designed a dynamic interactive pop-up space at Samsung's flagship "Unpacked" launch event in NYC. The activation featured Reddit communities r/oddlysatisfying and r/coloring, with brand ambassadors providing immersive product experiences. The results were highly successful, serving as a beta example for future customers. Over three days, the activation achieved over 6,500 visitors, 1,750 active impressions, and 6,000 swag giveaways, in addition to creating co-branded advertising content for the Reddit platform.

Reddit