Case Study: Oath rises above CES noise with Set Creative

Oath drives 1,920 minutes of brand exposure with Set Creative

Oath, a media and advertising company, faced the challenge of standing out at the highly cluttered CES trade show to attract the attention of senior marketers and media agencies. The vendor Set Creative was engaged to create a brand activation that would position Oath as an industry thought leader.

Set Creative's solution was to create an exclusive hospitality space featuring 'The Helix,' an interactive screen sculpture that immersed guests in Oath's expertise. This approach facilitated over 1,920 minutes of brand exposure for Oath's sub-brands and successfully opened new business opportunities. The activation was so successful that Oath's CMO requested it be used again at a subsequent event, and it won a silver Event Marketer Award.

Oath