Case Study: Michael Kors drives store visits and boosts sales with Set Creative's Bond-inspired casino experience

Michael Kors drives 17 million Instagram impressions with Set Creative

The luxury fashion brand Michael Kors partnered with experiential agency Set Creative on a challenge to drive visitors back to their flagship London store. They sought to leverage their partnership with the 007 franchise to create an engaging experience that would attract both influencers and the general public.

Set Creative designed and delivered a secret, Bond-inspired casino hidden behind a two-way mirror in the store's changing room. The solution included a bespoke social media photo moment for sharing. This highly successful experience generated over 17 million Instagram impressions, doubled its original run time, and delivered a 60% uplift in menswear sales alongside a 25% increase in the store's average spend.

Michael Kors