Case Study: Mazda drives festival awareness and VIP experiences with Set Creative

Mazda reaches over 8M people with Set Creative at Tribeca Film Festival

The customer Mazda faced the challenge of activating its sponsorship as the Official Automotive Partner of the Tribeca Festival 2024. Their goal was to drive awareness for their 'Move And Be Moved' campaign by showcasing a new generation of underrepresented filmmakers through their 'Moving the Spotlight' program. Vendor Set Creative was tasked, in partnership with VML, with bringing the program's inaugural screening event to life and managing a VIP chauffeured vehicle service.

Set Creative served as the liaison for the screening event at NeueHouse, advising on the run-of-show, look and feel, and food and beverage. They also supported award production and facilitated a seamless VIP transport experience with Tribeca-branded Mazda vehicles. The well-attended event left a positive emotional mark on guests and facilitated content capture. This content was distributed across channels, reaching over 8 million people throughout the festival.

Mazda