Case Study: LEGO® re-engages kids and boosts holiday wishlists with Set Creative

LEGO® boosts holiday engagement with Set Creative’s 205-session escape room

The customer LEGO® faced a challenge with losing interest and affinity among boys aged 6-12. They approached the vendor Set Creative to develop a holiday activation that would re-engage this key audience and reconnect them with LEGO®'s multiple franchises.

Set Creative designed and built an escape room experience called 'Create Your Escape' to engage the audience through competition and teamwork. The activation resulted in 774 new participants over 205 sessions across two locations, exceeding attendance objectives by 20%. Set Creative successfully re-engaged the target demographic and provided a direct link to wishlists.

LEGO®