Case Study: James Hardie shifts brand perceptions with Set Creative

James Hardie captures 1,003 leads with Set Creative at IBS

James Hardie aimed to shift its brand perception from a functional siding provider to a partner delivering endless design possibilities. For the International Builders’ Show, they engaged Set Creative to bring this ambition to life by showcasing their new Hardie Architectural Collection product line.

Set Creative conceived and delivered an immersive 7,200 sq ft exhibit called the "New Neighborhood of Possibilities." The solution featured four architecturally trending home structures that acted as large-scale product education moments, augmented reality demos, and private meeting rooms. The results included James Hardie winning a Gold Global Innovation award, capturing 1,003 leads which doubled their per capita lead rate from previous shows, and generating 204 million total media impressions.

James Hardie