Case Study: Intel engages 23,000 developers virtually with Set Creative

Intel engages 23,000 developers virtually with Set Creative

Intel, a major technology company, faced the challenge of pivoting its flagship Innovation developer event to a fully virtual format in 2021 after the Delta variant forced the cancellation of its in-person component. The company enlisted its lead creative agency for virtual, Set Creative, to reimagine the event's keynote presentation.

Set Creative proposed a complete redesign, moving away from a traditional stage setup to a dynamic film. Starting with the script, they created a concept focused on an honest and engaging discussion, using moving cameras and a raw environment to break down barriers between the brand and its developer audience. The resulting 90-minute live broadcast was a success, engaging over 23,000 attendees and receiving feedback that praised the innovative, authentic, and engaging production.

Intel