Case Study: Heineken brings the UEFA Champions League to fans worldwide with Set Creative

Heineken drives 1.5B reach with Set Creative

Set Creative worked with Heineken on a challenge to leverage its European UEFA Champions League sponsorship in key global markets. The goal was to move beyond traditional sponsorship and create a brand activation that would allow true fans around the world to be part of the experience, rather than just watch it.

The solution implemented by Set Creative was a series of fan-powered activations across six countries. These events ranged from small, exclusive gatherings to large public spectacles, all featuring the trophy and offering unique, shareable experiences like personalized slow-motion celebration videos. This approach resulted in 240,000 attendees at fan events, 3,000 video encounters, and a massive global reach of 1.5 billion people.

Heineken