Case Study: Google drives partner advocacy and event engagement with Set Creative

Google engaged 1,200+ people with Set Creative at Advertising Week NY

The customer Google faced the challenge of consolidating their presence at Advertising Week New York to drive advocacy, deepen partnerships, and spur advertiser success. The vendor Set Creative was engaged to create a unique platform for this important thought-leadership festival.

Set Creative created 'Google Stages', a pop-up destination comprised of diverse presentation spaces and a large interactive 'Digital Playground'. This solution immersed attendees in Google's thinking, technology, and products. The results were significant, engaging over 1200 people and beating Google's aggressive reach goal. The event drove advocacy through multiple agency events, engaged 450 clients, and established Google as the preferred partner for creativity.

Google