Case Study: Google creates a high-impact Cannes Lions hospitality space with Set Creative

Google delivers 4,000+ Cannes Lions attendees with Set Creative

The customer, Google, faced the challenge of evolving its presence at the Cannes Lions festival. As its attendance grew, it needed a hospitality space better suited for high-level executive meetings without losing the fun spirit of its established Google Beach, all while maintaining its environmental commitments. The vendor, Set Creative, was tasked with redesigning the space to meet these new goals.

Set Creative addressed this by redesigning the environment using primarily the same recycled and repurposed materials from the 2019 event. The solution provided varying degrees of privacy with informal seating areas to facilitate targeted conversations for an invited audience. The results were highly successful, with over 4,000 attendees and 44 events held over four days. Notably, 90% of the structural elements were reused from the previous build, significantly minimizing the environmental impact.

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