Case Study: Google creates a more relevant Cannes Lions beach experience with Set Creative

Google creates its best Cannes yet with Set Creative

Set Creative was engaged by Google to enhance the company's presence at the Cannes Lions festival. The challenge was to create a more effective and relevant experience for Google's audience in the face of industry-wide criticism questioning the awards' relevance.

To address this, Set Creative developed a comprehensive beach experience tailored to different audience segments, including decision-makers, agency groups, and young creatives. The solution included private dinners, morning workshops, talks, and interactive demos housed in a brightly colored beach environment. The result was a highly successful and memorable event that received overwhelming praise from Google's leadership, with executives calling it their "best Cannes yet" and a "magical" experience that raised the bar for brand presence.

Google