Case Study: Google boosts Chrome awareness with Set Creative’s Westfield advent calendar campaign

Google boosts Chrome awareness with Set Creative’s 1.2 million-person advent calendar

The customer Google faced a challenge of low recognition for its new Chrome browser. They tasked the vendor Set Creative with raising its awareness by bringing key product benefits to life and reaching a live audience of one million people in the run-up to Christmas.

Set Creative developed a giant advent calendar projected onto London’s Westfield Shopping Centre, with animated content that changed daily. This solution was experienced by 1.2 million shoppers and helped increase Chrome’s market share from 5.2% to 7.02% over the campaign period.

Google