Case Study: Converse achieves 5,000 custom Chuck Taylor pairs with Set Creative pop-up experiences

Converse drives 5,000 customized Chucks in 3 weeks with Set Creative

The customer Converse faced a challenge connecting their iconic Chuck Taylor sneakers with teenagers in malls. They engaged the vendor Set Creative to create a pop-up installation for a holiday campaign that would offer a true customization experience.

Set Creative designed and built a personalized holiday pop-up that traveled to four major cities. The solution featured customization counters where teens could personalize their sneakers with patches, resulting in the measurable impact of over 5,000 customized pairs of Chucks.

Converse