Case Study: Coca-Cola connects with Gen Z through music festival activations with Set Creative

Coca-Cola reaches 5% of festival attendees with Set Creative

Coca-Cola wanted to build relevancy and connect with Gen Z through their passion for music. The challenge was to drive credibility and introduce their new Coke Studio platform at summer music festivals. They engaged the vendor Set Creative to create and produce the physical manifestation of this campaign.

Set Creative designed an immersive, interactive footprint for the festivals that featured larger-than-life musical instruments disguised as playground equipment. This solution allowed festival-goers to collaboratively create a unique soundscape through play. The activation was a success, engaging 34,296 consumers across four major festivals and distributing 28,220 cans of Coca-Cola, effectively connecting the brand with its target audience.

Coca-Cola