Case Study: Coca-Cola engages Times Square visitors with Set Creative’s interactive brand activation

Coca-Cola reaches 2 million people with Set Creative in Times Square

Coca-Cola engaged Set Creative to help launch their new 'Share an Ice Cold Coca-Cola' campaign from their iconic, newly updated Times Square billboard. Their challenge was to actively engage the massive number of visitors in the square with a surprising and memorable brand activation that celebrated this historic moment.

Set Creative designed and delivered a giant, interactive red sculpture inspired by Coke's history and crates. The solution incorporated an icebox for visitors to enjoy a drink, water misters that coordinated with the billboard's content, and became a place for people to sit. The activation created a fun spectacle that attracted 360,000 passersby and generated social postings that reached over 2 million people, creating a global media moment for the brand.

Coca-Cola