Case Study: Catalyst lights up International Women’s Day with Set Creative

Catalyst lights up 32 locations with Set Creative

The customer, Catalyst, a non-profit organization, wanted to create a high-impact visual display for International Women's Day by lighting up office buildings with the Venus symbol. Their challenge was to achieve this goal within the significant constraints of a charity budget. The vendor, Set Creative, was tasked with developing a solution.

Set Creative developed a cost-effective solution by using red lighting gel applied to building windows instead of expensive projection mapping. They created a volunteer toolkit and managed material orders to facilitate the activation. This approach successfully lit up buildings in 32 locations across 10 cities and 5 countries. The campaign gained massive media reach, resulting in 376 million impressions for Catalyst.

Catalyst