Case Study: Castrol delivers an immersive virtual garage tour with Set Creative

Castrol delivers a virtual garage tour for 3,000 guests across 31 countries with Set Creative

Set Creative was engaged by Castrol, which faced the challenge of continuing its exclusive behind-the-scenes garage tours for key customers during the pandemic. With audience attendance at its motorsport sponsorships limited, Castrol needed a new way to offer this sought-after experience centered around the Renault DP World F1™ team.

Working closely with Castrol and the F1 team, Set Creative meticulously re-created the garage tour in a virtual format. The solution, filmed on green screen, featured drivers Daniel Ricciardo and Esteban Ocon as guides and was made available in three languages. While primarily aimed at European customers, Set Creative delivered the experience to over 3,000 invitation-only guests across 31 countries even before its public launch on castrol.com.

Castrol