Case Study: bp pulse electrifies CarFest with Set Creative’s world-first EV silent disco

Bp Pulse powers 13,500 festival-goers with Set Creative's EV silent disco

The customer, bp pulse, sponsored CarFest to build brand awareness through a music activation. Their challenge was to creatively push the boundaries of electric vehicle (EV) power and deliver a world-first experience that would appeal to a family-focused, music-loving audience. The vendor, Set Creative, was tasked with executing this activation.

Set Creative developed the world's first silent disco powered entirely by electric vehicles. The solution involved using EVs to power the DJ booth, lighting, and free phone charging lockers, replacing unsustainable diesel generators. This activation attracted over 13,500 participants over three days. The results showed a significant positive impact, with 61% of attendees feeling more positive about bp pulse and 78% deeming the sponsorship relevant.

Bp Pulse