Case Study: Bp Pulse boosts brand awareness at Goodwood Festival of Speed with Set Creative

Bp Pulse engages 10,000 EV enthusiasts with Set Creative

bp pulse sought to build awareness of their brand and create a positive perception by leveraging their sponsorship of the Electric Avenue space at the Goodwood Festival of Speed. Their challenge was to bring the electrification of the UK to life and educate EV owners on their on-the-go charging network and home charging solutions. The vendor Set Creative was engaged to develop a series of activations for this event.

Set Creative executed a branded takeover of the space and created three tactile experiences. These included an educational home charger activation with a competition, a personal "Electrifying Selfie" experience, and a game highlighting their ultra-fast charging network. The results were a success with nearly 10,000 total engagements. The campaign also generated almost 500 competition entries, over 150 leads for home charging solutions, and 90 downloads of the bp pulse on-the-go app.

Bp Pulse