Case Study: bp Pulse Electrifies Festival Engagement with Set Creative

Bp Pulse electrifies Goodwood with Set Creative, powering 817 phone charges

The customer, bp pulse, challenged Set Creative to change the perception of their brand and showcase their innovation in EV charging to visitors at the Goodwood Festival of Speed.

Set Creative developed an engaging stand for bp pulse that used live data, new charging technology, and gamification. The solution included free phone charging powered by an EV, a data demonstration, and a reaction game. Results included 817 people charging their phones, 1214 game plays, and exceeding subscription expectations for bp pulse's on-the-go offering.

Bp Pulse