Case Study: American Eagle achieves Gen Z social buzz with Set Creative

American Eagle sells out 200 creator kits in under 3 hours with Set Creative

American Eagle was struggling to connect with Gen Z consumers, who were disengaged from its traditional marketing and unaware of its updated products. The retailer enlisted Set Creative to conceive and deliver a creative brand experience that would generate social content and drive traffic to its flagship store.

Set Creative launched an influencer experience and a social campaign offering limited 'creator kits'. The first 200 consumers to respond and donate time to youth arts received a kit with same-day delivery. This activation sold out in under three hours and achieved a social reach of over 9 million, 4.5 million impressions, and 40,000 engagements for Set Creative.

American Eagle