Case Study: Adidas Originals drives social buzz and in-store sellout with Set Creative

Adidas Originals drives 28.1 million+ social reach with Set Creative

Adidas Originals challenged Set Creative to build hype around the re-release of its iconic adicolor fashion line by creating an interactive environment for influencers and the public in Los Angeles. The goal was to drive engagement and connect the experience to in-store sales at partner retailer PacSun.

Set Creative designed an adicolor Street Fair, an event conceived through the lens of Instagram. Guests explored interactive stalls themed around individual colors and used social shares as a currency to unlock experiences, incentivizing them to document the event. This approach generated millions of social engagements and video views, drove over 1600 attendees, and resulted in the adicolor product selling out across PacSun retailers in LA.

Adidas Originals