Case Study: Specialty Retailer achieves unified customer data and personalized loyalty engagements with SessionM

Unlocking Customer Data to Deliver Impactful Engagements

Specialty Retailer faced legacy technology and fragmented, point-in-time customer views that blocked personalized outreach and marketing control. They turned to SessionM to add next-level loyalty technology—using the SessionM platform, campaign rules, offer management and reporting—to unify data and enable marketing teams to run personalized programs.

SessionM consolidated the retailer’s data into 360-degree customer profiles, applied campaign rules to power targeted, points-based promotions (incentives, purchase challenges, geo-targeted offers), and delivered reporting and real-time offer management. As a result, Specialty Retailer can execute personalized cross-channel journeys at checkout, drive incremental high-value behaviors, increase visit frequency and average order size, and finally gain the insights needed to optimize their loyalty program.