Case Study: Chicken Salad Chick achieves 69% system sales growth and stronger customer loyalty with SessionM

Personalized Guest Offers at the Point of Sale

Chicken Salad Chick, a fast-casual chain expanding across the Southeast, needed a way to track purchases, turn occasional guests into loyal customers, and preserve the personal touch of their brand. They chose SessionM to deliver a turnkey, app-based loyalty solution and launched a customized mobile app and loyalty program called Craving Credits.

SessionM integrated the app with Chicken Salad Chick’s POS to deliver real-time, closed-loop offers that can be verified and redeemed at checkout, linking transactional and mobile-behavior data and providing location-level loyalty reporting. The program produced strong, measurable results: loyalty members now represent 15% of revenue, average check size increased 14.4%, double-points days drove a 95% sales lift, 85% of app giveaways are redeemed monthly, and system sales grew 69% year-over-year (2015 vs. 2016).

Chicken Salad Chick