Case Study: Las Vegas Hotel & Casino achieves real-time customer profiles and on-premise personalized messaging with SessionM

On Premise Communication to Customers with Personalized Messaging

Las Vegas Hotel & Casino was collecting guest data from multiple touchpoints—spa, restaurants, POS systems, check‑in, etc.—but legacy technologies weren’t integrated, so it took about 72 hours to organize data into unified customer profiles. That delay meant the hotel routinely missed the chance to influence guest spend during the typical 48‑hour on‑premise stay. The hotel engaged SessionM to address this gap.

SessionM implemented a platform to sync data in real time from check‑in, restaurants, the nightclub, the casino and legacy systems into a single customer view, enabling staff across the property to build 360‑degree profiles. As a result, SessionM reduced the time to process customer information from 72 hours to real time and enabled the hotel to trigger highly targeted promotions while guests are still on‑premise, maximizing engagement opportunities.