Case Study: Hwy 55 Burgers Shakes & Fries achieves doubled average ticket size and increased mobile engagement with SessionM

Hwy 55 Burgers Shakes & Fries - Customer Case Study

Hwy 55 Burgers Shakes & Fries, a fast-casual chain with over 130 locations, faced a basic loyalty program that lacked real-time transactional and behavioral data and had no branded mobile app to capture customer behavior. Working with SessionM, Hwy 55 sought a data-driven solution to stop blanket discounts that eroded margin and to gain always-on access to guests through a mobile app and loyalty platform.

SessionM implemented a branded mobile app and turnkey loyalty management solution with POS integration to unify customer data into actionable profiles, verify eligibility, and apply discounts at the register. The result: SessionM’s campaign doubled the average ticket size among participating loyalty users, won back lapsed customers through RFM-based audience splits, and boosted mobile engagement and app signups by delivering member-only offers tied to food holidays.

Hwy 55 Burgers Shakes & Fries

Kenney Moore

Owner