Case Study: a leading consumer goods company creates a personalized mobile loyalty experience with SessionM

Creating an Engaging Experience for A Consumer Packaged Goods Brand

A leading consumer goods company was challenged by an incomplete view of its customers due to sales through retail vendors. This lack of data prevented personalized engagement. Their existing desktop-only loyalty program was also cumbersome, requiring customers to manually enter pin codes from purchases. SessionM provided a loyalty solution to address these problems.

SessionM implemented a mobile-first loyalty program that used receipt capture functionality, allowing customers to upload a photo of a receipt to earn points in real time. This provided the brand with a unified view of key customer data, which enabled them to segment audiences and run targeted campaigns to incentivize more frequent and larger purchases.