Case Study: Top Consumer Packaged Goods Company achieves real-time personalized engagement and faster campaign execution with SessionM

Consumer Packaged Goods Company - Customer Case Study

Consumer Packaged Goods Company, a leading consumer packaged goods brand, faced slow, untimely customer engagement: campaign setup and message execution took three hours, and their rewards program lacked real-time eligibility processing and personalized offers. They needed faster campaign execution and a way to deliver consistent, accurate, real-time experiences to drive engagement.

SessionM provided a real-time rules engine and integrated rewards workflow to power personalized engagement based on consumer actions. With SessionM the company dramatically reduced campaign execution time and enabled instant, real-time personalization—customers can immediately see progress toward campaign goals (for example, redeemed codes toward a six-code reward)—driving deeper engagement and improved workflow efficiencies.