Case Study: Barry’s grows loyalty and member frequency with SessionM

Barry’s adds 60,000 members in 9 months with SessionM

Barry’s, a fast-growing boutique fitness brand, faced the challenge of maintaining customer engagement and building community after global gym closures during the COVID-19 pandemic. To address this, they partnered with vendor SessionM to launch a new tiered loyalty program called The Academy, powered by Mastercard SessionM, to reward clients across all facets of their experience.

Using SessionM's platform, Barry’s implemented a program where customers earn stars for various activities to achieve different membership statuses. The solution delivered significant results for Barry’s, including acquiring 60,000 new members in the first nine months. Furthermore, SessionM helped drive member frequency, with members attending 5.7x more classes on average compared to non-members.

Barry’s