Case Study: American Quick Service Restaurant achieves real-time personalized offers and higher average order value with SessionM

American Quick Service Restaurant - Customer Case Study

American Quick Service Restaurant, a chain of more than 3,300 locations, was relying on printed coupons and blanketed discounts that made it impossible to track campaign performance or access point-of-sale customer data. This generic approach missed opportunities to drive incremental revenue, encourage menu exploration, and increase visit frequency, so the restaurant partnered with SessionM to move from physical coupons to a personalized, data-driven loyalty experience using SessionM’s campaign and offer management and rules engine.

SessionM implemented targeted digital offers (BOGO, fixed-item discounts) delivered through the restaurant’s mobile app with a direct POS integration for instant offer recognition and verification. The solution unlocked real-time customer and KPI data, enabling the restaurant to identify which offers drive margin and engagement and to create more impactful, personalized promotions that increase average order size, menu experimentation, and visit frequency.