Case Study: Mr Lender cuts application time by 32% and boosts e-sign rates by 20% with SessionCam

Mr Lender - Customer Case Study

Mr Lender, a short-term credit provider, needed to speed up its customer application process after seeing users abandon forms and struggle with fields (for example, entering information the system didn’t recognise). To diagnose these drop-offs the company deployed SessionCam Form Analytics to surface customer friction and filter session replays by the Customer Struggle score.

Using SessionCam’s insights and session replays, Mr Lender A/B tested and implemented revised page designs to remove friction points. With SessionCam data-driven changes, the average time to complete the application fell by 32% and e-sign engagement on the e-contract page rose by 20%.

Mr Lender

Jennie Grant

Finance Director