Case Study: Fleximize cuts form drop-off and boosts conversions with SessionCam

Fleximize - Customer Case Study

Fleximize, a business loans provider in the alternative finance sector, faced customer drop-off caused by choice overload and unclear UX. To identify sales-funnel blockages early, Fleximize deployed SessionCam — using session replay, conversion funnel and form analytics — to see how visitors navigated the site and where they struggled.

Using SessionCam’s funnel reports, form analytics and the Customer Struggle score, Fleximize pinpointed problematic pages and fields and relaunched the website with simplified navigation. The SessionCam-informed changes reduced form abandonment and funnel drop-off, grew traffic and the customer base, and enabled ongoing UX tweaks monitored by SessionCam to sustain conversion improvements.

Fleximize

Carolynn Blaxcell

Head of Marketing