Case Study: Energy-Scanner achieves a 6-fold increase in conversion rates with SessionCam

Energy Scanner - Customer Case Study

Energy Scanner, a small-business energy price comparison site, needed a transparent, personal online experience and clearer insight into nuanced visitor behavior across the funnel. Head of Marketing Vibha Sridhar chose SessionCam to provide qualitative analytics—session replays, Customer Struggle scoring and form field error tracking—used alongside Google Analytics to replace guesswork with real user insight.

Using SessionCam’s replays, struggle scores and error tracking (with vendor support), Energy Scanner pinpointed usability problems, followed up drop-offs by phone, and optimized its marketing mix and forms. The result: a more personal customer experience and a six-fold increase in conversion rates attributable to the changes driven by SessionCam insights.

Energy Scanner

Vibha Sridhar

Head of Marketing