Case Study: DentalPlans.com reduces data analysis time from days to minutes with SessionCam

DentalPlans.com - Customer Case Study

DentalPlans.com, a US‑based dental and health savings marketplace, was missing crucial details about visitors’ search and buying habits and often spent days analyzing site behavior. To close that gap they adopted SessionCam, using its powerful filtering and custom variable capabilities to quickly identify groups of customers struggling at specific steps in the buying process.

Using SessionCam’s filtering and session analysis, DentalPlans.com reduced data analysis time from days to minutes, uncovered four major bugs disrupting the customer journey, and cut the time to identify and fix issues by up to 65%. Improvements now roll out on average 15% faster, with SessionCam eliminating guesswork and enabling faster, evidence‑based decisions.

DentalPlans.com

Harrison Stevens

Senior Manager of Conversion Optimization