Case Study: Ageas UK improves quote completion by 15% with SessionCam insight consultancy

Ageas - Customer Case Study

Ageas UK needed to improve its quote-and-buy journey in a highly competitive insurance market, where even small pricing differences can cause visitors to leave. Using SessionCam, Ageas focused on identifying points of customer struggle, investigating live alerts, and spotting design or coding issues that could hurt engagement and conversion.

SessionCam’s insight consultancy helped Ageas isolate visitor behavior, compare performance across brands, and resolve issues ranging from button placement to fraud-related quote manipulation. The results were strong: Ageas improved the ‘quote start’ stage by 25% and increased quote completion by 15% after fixing live issues identified by SessionCam.

Ageas

Vicky Brentnall

Digital Channel Manager