Case Study: Volvo Australia achieves faster, compliant dealer marketing with Sesimi

Volvo - Customer Case Study

Volvo Australia faced a challenge with its dealer network, as some were creating non-compliant marketing that deviated from the brand's strict global guidelines. This created tension with head office and resulted in lengthy manual pre-approvals. Volvo sought a holistic solution from vendor Sesimi to bring all dealers into line and reduce friction.

Sesimi implemented its Digital Asset Management and Creative Automation modules, allowing dealers to self-serve compliant content from approved templates. This meant assets were "compliant by design" and received automated approvals. The results for Volvo included a marketing "halo effect" from consistent branding, increased dealer satisfaction, and a dramatically faster time to market, with new advertising going from taking days or weeks to under five minutes.

Volvo