Case Study: Toyota Australia achieves consistent local marketing and $6M annual savings with Sesimi

Toyota Australia - Customer Case Study

Toyota Australia faced challenges in maintaining brand consistency across its dealer network's local marketing campaigns, as dealers were deviating from guidelines by using external agencies to repurpose materials. This inconsistency also led to unnecessary costs that reduced the funds available for advertising. To address this, they turned to Sesimi for a solution.

By implementing Sesimi's Digital Asset Management and Creative Automation modules, Toyota provided dealers with a centralized source for approved assets and customizable templates. This solution ensured brand consistency, empowered dealers, and resulted in substantial savings. Toyota Australia saved USD $6 million annually in ad agency production fees and estimated a 15x return on investment.

Toyota Australia