Case Study: Scenic improves asset management and boosts brand equity with Sesimi’s DAM

Scenic - Customer Case Study

Scenic, a global provider of bespoke cruises, was struggling to manage and distribute its vast library of over 30,000 marketing assets across its multiple brands and international sales regions. The company needed a centralized system to act as a single source of truth for its assets and to provide greater control over permissions and access. To address this challenge, they turned to Sesimi for a solution.

Scenic implemented Sesimi’s Digital Asset Management (DAM) module, which provided unique logins for precise access control and a streamlined system for tagging and permissions. This solution allowed Sesimi to help Scenic shift to a self-serve model, which reduced creative operations costs and freed up the marketing team. The results included more efficient campaigns with increased A/B testing and a significant boost in brand equity through the use of richer visual assets in media coverage.

Scenic