Case Study: Quest achieves lower content creation costs and stronger brand consistency with Sesimi

Quest - Customer Case Study

Quest, a hospitality group operating 170 franchised locations, faced challenges in managing and distributing a wide array of marketing and operational assets across its global network. They needed a single source of truth for their content to streamline operations and ensure localisation for different markets, a process that was previously costly and reliant on external resources. To address this, they turned to Sesimi for a solution.

Quest implemented Sesimi's Digital Asset Management (DAM) and Creative Automation modules. This provided all franchise locations with a unified platform to easily create localised digital and physical assets. The solution from Sesimi delivered significant results, including an annual cost reduction of $717,600 in external content creation, higher franchisee satisfaction, and improved brand consistency due to widespread site adoption.

Quest