Case Study: Pernod Ricard achieves unified global customer data and faster acquisition integration with Sesame Software (Relational Junction)

Pernod Ricard - Customer Case Study

Pernod Ricard, a global leader in wine and spirits with 37 brands and more than 85 affiliates, needed to consolidate and protect massive amounts of cloud-based customer data after acquiring a Brazilian company. The acquisition exposed typical integration hurdles—customized fields, disparate datasets, limited documentation and cultural/time‑zone challenges—all under a strict three‑month deadline to bring the new affiliate into a consistent, company-wide CRM environment.

Sesame Software deployed Relational Junction for Salesforce to provide ETL, data replication, translation and automated backup/restore, building the extraction and ingestion environment while handling scheduling and cultural differences. The solution met the deadline, consolidated Brazilian data into Pernod Ricard’s global platform, improved visibility across all 37 brands, accelerated onboarding of future acquisitions, ensured regulatory compliance and enabled decentralized app development under a small central governance team.

Pernod Ricard

Simon Hopkins

IT Manager