Case Study: BioMarin achieves unified global sales and customer data with Sesame Software's Relational Junction

BioMarin - Customer Case Study

BioMarin is a multinational biopharmaceutical company that develops and commercializes therapies for rare genetic diseases, with patients and operations across four continents. The company faced fragmented, business‑critical sales, marketing and customer‑support data spread across offices in the U.S., U.K., Hong Kong, Argentina, Brazil and Colombia and needed a centralized data warehouse plus automated ETL to maintain and enhance Salesforce data for consistent analysis, reporting and customer service.

BioMarin implemented Sesame Software’s Relational Junction for Salesforce and Relational Junction ETL Manager to provide automated Salesforce backup, bidirectional integration with Oracle ERP and case‑management systems, and centralized reporting for sales, marketing and service teams. The solution delivered a consistent, integrated customer view, reduced manual data handling and redundant reports, enabled efficient Crystal Reports analytics and improved sales territory management and support — all with a cost‑effective, quick implementation that has supported BioMarin’s operations for years.

BioMarin

Dave Wertzberger

Senior Director of Sales Operations, BioMarin