Case Study: BetterCloud achieves robust CRM-to-SQL reporting and faster business insights with Sesame Software's Relational Junction

BetterCloud - Customer Case Study

BetterCloud, a New York–based leader in SaaS operations management, needed a reliable way to move internal sales, marketing, and operations data from a cloud CRM into a SQL data warehouse to support robust reporting and analytics across the company.

They implemented Sesame Software’s Relational Junction suite to replicate CRM data into the warehouse and join it with marketing, product, and newsletter data. The secure, easy-to-install solution enabled about 200 employees to access timely reports and insights, offers backup and recovery when needed, and has delivered strong support, prompting BetterCloud to continue using Relational Junction.

BetterCloud

Joe Iantosca

Vice President of Financial Analytics