Case Study: Smartory achieves clearer pricing and increased customer loyalty with SES-imagotag electronic shelf labels

Smartory - Customer Case Study

Smartory, a Russian club supermarket chain, needed clearer, more transparent pricing and the ability to show competitor price comparisons for key products. To replace paper shelf labels and integrate pricing data with its back office and a competitor-pricing service, Smartory selected SES-imagotag and deployed G1 retail 4.2 red NFC electronic shelf labels as the technological platform.

SES-imagotag’s ESL system (G1 retail 4.2 red NFC), implemented alongside pricing partner Smart Price, converted targeted merchandise from paper to electronic labels and integrated real-time competitor-price comparisons with Smartory’s back office. The SES-imagotag solution is now in productive operation in Moscow-region stores, enabling real-time price updates, reducing manual label work, helping cut operating costs, and supporting Smartory’s goals to attract new customers, increase loyalty and achieve targeted sales and profit levels.

Smartory