Case Study: Mr.Bricolage achieves 2-year ROI and improved pricing responsiveness with SES-imagotag

Mr.Bricolage - Customer Case Study

Mr.Bricolage, the French hardware store in St Gilles Croix de Vie, faced the challenge of improving its pricing policy and becoming more responsive to competitor prices as it relocated its 6,000 m2 sales area. To address this, Mr.Bricolage selected SES-imagotag’s electronic shelf label (ESL) solution for its user-friendly interface and large-scale deployment needs.

SES-imagotag installed 25,000 ESLs in the store, enabling real-time price monitoring and faster label updates; the solution met the retailer’s pricing objectives, improved staff efficiency, and drove higher profits. As a result, ROI shrank from an anticipated 5 years to 2 years, staff quickly adopted the intuitive system, and Mr.Bricolage now plans a roll-out to its l’Ile d’Yeu store.

Mr.Bricolage

David Gazeau

Manager