Case Study: E.Leclerc achieves rapid price alignment and improved price integrity with SES-imagotag electronic shelf labels

E.Leclerc - Customer Case Study

E.Leclerc needed a way to enforce planograms, better manage supply disruptions and make frequent price changes quickly and easily across its Madrid Centres (Vallecas and Valdemoro) and other stores while projecting a more modern image. They selected SES-imagotag’s electronic shelf labeling system — notably the G1 Retail 7.4 labels with the patented Easylock and a very-low-frequency radio transmission — for its ease of installation, staff usability and ability to handle rapid pricing updates.

SES-imagotag deployed its ESL solution and staff adapted within weeks, yielding measurable time savings and a significant drop in customer complaints at checkout thanks to improved price integrity. Merchandising compliance became full, price changes are now implemented simultaneously across the store instead of being sequenced, and the G1 labels reduced handling constraints in the fruit & vegetable aisle — helping E.Leclerc streamline operations and reinforce its “lowest price” policy.

E.Leclerc

Raphaël Gerbier

Head of the General Merchandise Department